Resources Library by ANA

Three generations, one big market

India is big and India is young. Its size and its demographics, together with the growth potential that India's economy is showing, have made it a fashionable market.Marketers from across the world and within India are betting high on these two...

Catalogue: Asia Pacific 2008

Author: Dheeraj Sinha

April 9, 2008

Building an online rural panel in an offline market

The paper relates the story of building an online rural panel in Malaysia, an emerging market with low Internet penetration. Until now, tapping the rural mind has been a time consuming, costly and unreliable business; but we can't do without those...

Catalogue: Asia Pacific 2007

Authors: Sandra van Hellemond, Hubertien Koopman

March 12, 2007

The changing mindset of a billion minds

The opening of the Indian economy has opened up the minds of Indians. The emerging Indian mindset is finding its roots in the Kshatriya values of the traditional warrior class as opposed to the Brahminical values of the priestly knowledge class that...

Catalogue: Asia Pacific 2007

Author: Dheeraj Sinha

Company: Bates CHI & Partners

March 12, 2007

Haggling, bargaining and fixed price policies

India has over 12 million retail outlets, more than the rest of the world combined, for 200 million households. This includes the small kirana or general store, as well as hawkers.The organised retail sector is in its infancy, while consumers...

Catalogue: Retail 2007

Authors: Damodar Mall, Piyul Mukherjee

February 19, 2007

Latin American profile, demographics and socio economic strata

Aiming to enhance the knowledge of the region with enormous potential for development and surprising diversity, the presenters have prepared an overview on the demographic profile of Latin America. A set of basic indicators has been selected (based...

Catalogue: Latin America 2006

Authors: Manuel Barberena, Norah Schmeichel, Bárbara Corrales

Companies: GfK, Pearson S.A. de C.V.

October 20, 2006

Youth tales

The presentation of qualitative research findings present challenges which are unique to it as against a quantitative research finding, whereas it is taken for granted that quantitative findings are more objective/scientific/more factual, and need an...

Catalogue: Qualitative 2006

Authors: Maslina Mokhtar, Avijit Das

October 8, 2006

Teleuse on a shoestring

This paper looks at perceived impacts of telecommunication at the Bottom of the Pyramid in India, Pakistan, Philippines, Sri Lanka and Thailand. Strong positive impacts are seen in terms of emergency communication, maintaining relationships, and...

Catalogue: Telecom 2006

Authors: Shaheen Cader, Ayesha Zainudeen, Harsha de Silva

Company: Nielsen

October 8, 2006

Understand Africa

Africa is the world's most diverse and most challenging continent for marketers: normal rules of research do not always apply. African markets have a bad reputation, enhanced by media bias, preconception and prejudice but the continent as a whole has...

Catalogue: Congress 2006: Foresight

Author: Tendai Mhizha

June 15, 2006

Measuring opinion in a 'war zone'

There was no history of polling in Iraq prior to 2003. a census existed but there was no social nor opinion research available. the hazard of ongoing violence and bombing meant that it was nigh on impossible for those trying to understand...

Catalogue: Congress 2006: Foresight

Authors: Johnny Heald, Munqith Daghir

Companies: ORB, IIACSS

June 15, 2006